North American crane & Rigging 

Due to an upcoming trade show, North American Crane and Rigging needed a booklet to hand out that showcased not only what they offered but also what they valued as a company. This booklet mainly focuses on getting to know North American Crane as a company with information such as their mission statement and their safety regulations. The booklet then breaks off into sections describing the different types of cranes that are offered as well as some amazing photos of them in action. Besides fitting in all of the necessary information, it was very important to incorporate the brand into every page. This branding consistency was very important to have at an event such as a trade show where many competing companies are present.