Shalmar Eyes & Optics

When working with Shalmar Eyes & Optics on this postcard the goal was to create an eye catching design that had modern elements but also emphasized the current specials that were being offered. A challenge with designing this postcard was the amount of content that needed to be featured on the card. Along with the general information and the specials being offered all of the available brands needed to be listed as well. I wanted to avoid listing the available brands in a standard list, instead worked the brands into the design by wrapping them around the border of the postcard. Lastly it was very important to the owner to use red and yellow to draw attention to the specials. I used the yellow as a background to make the specials stand out as their own items. While still keeping the font consistent so the specials didn’t feel too different from the rest of the design.